Marc Jacobs for Coca Cola Light

Through individuals brands have and are wily enough to  align themselves with people power. Coca Cola Light turns 30 this year and their wonderful branding strategies see creative director of Louis Vuitton Marc Jacobs as now also their creative director. Blackberry added Alicia Keys as their creative director last month, next Apple will add Michael Jordan as their creative director too. Sheesh! Mindless consumers are now forced to take heed as these brands call out to them.