DIESEL & EDUN: Collaborative denim collection

‘We have created something that was never done before: denim which is completely sourced and manufactured in Africa and distributed all over the world.’ said Renzo Rosso, founder of Diesel.

A global fashion brand bringing about positive change through its trading relationship with Africa, Edun, founded by Ali Hewson & Bono in 2005 marries in work with Diesel after Renzo Rosso and the founders of Edun travelled to East and West Africa together.

The DIESEL+EDUN collection was built around a reinterpretation of the four-pocket jean of the 1970s which has been quiet popular on the streets of South Africa. Embroidery details reference traditional Zulu weaving patterns, while the dresses feature Kenyan metalwork. Running through the collection are four original symbols designed to reflect the heart of the DIESEL+EDUN collection using only raw untreated denim. This is evidently a sustainable, authentic and innovative design to denim wear. A global loudspeaker for the new African economic and creative paradigm.

images from http://diesel.com