27 year old Minju Kim is a young designer who recently won H&M’s Design Award competition, her winning range will be hitting international H&M stores mid October.
Though the shapes are simplified, there evidently is a strong exaggeration of proportions going on with the range. Her choice of colour, prints and textures are a well established collaboration for any season and steal the hearts of those - like me - who look to stand out. I also say, Sometimes it’s the boldest pieces that sell the fastest and personally I am blown away by the voluminous yellow dress-coat.
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