What was known as an uncool corporate brand now takes street culture and gets a cool revamp. Designer Andrew Bunney just re-invented London's Underground with its iconic roundel logo that has for a long time symbolised London life and culture across the globe in a rather formal and mainly 'design follows function' way. The brand now encompasses a modern-hip look to suit the street culture and younger travellers with its new route towards innovation. The result is Roundel, a collaboration with the London Underground, that presents T-shirts, jackets, shirts and even Nike trainers as graphic products that will be as at home on the backs and feet of tourists and city proud Londoners as they flaunt being current design-conscious people.
The Nike collection comes in two classic silhouettes and is said to drop this coming Saturday -14 December 2013, with the first 150 pairs to be exclusively released at a special Piccadilly Circus station pop-up kiosk at 6am sharp. Those who are lucky enough to make a purchase from the kiosk will receive a Roundel tee and Nike sticker to go with their new cool.
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