Who needs the paparazzi when one can take a selfie and put it to value!
Not so long ago fashion instantaneously popularised the concept of the paparazzi and the street photographers, where people would hit the streets to capture fashion bloggers and celebrities in fashion forward outfits and season trending items. The tables have turned. Today there is nothing as common and widely glorified as the term 'Selfie'. It is no secret that the term selfie was crowned word of the year a few weeks ago as it has taken over the talk of fashion for months now, the internet is overwhelmed with a daily exhibition scene of self portraits from those who believe in the self.
Urban Degree clothing takes good advantage of this trend and further says "we want to see YOU publicly acknowledge yourself" through their Selfie Campaign! This creative campaign uses the power of social media to encourage consumers to take 'Urban Selfies'. One has to go to an Urban Degree clothing store and capture a fashionable selfie wearing his/her favourite Urban item and posting it up on Twitter, Instagram or Facebook. By tweeting the picture to @urbanselfie using #urbanselfie, everyone receives R100 off of their purchase. If Urban deemed your selfie stylish enough, you then receive R200 towards your stylish purchase.
I will be keeping a look out and posting my favourite Urban Degree Selfie tags on the blog.
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