2.9.14

Opening Ceremony - Fashion Influencers peek behind this brand

"We have never had a model to follow. We don't think mechanically like that. We're human beings - and we evolve and change. Our customers do too - and we've never been afraid to continue to move on." - Carol Lim 


If you follow closely into trends and the seasonal influencers that make up fashion industry creatives you will need no introduction to the enigmatic duo of the American cult brand that took off by storm in 2002. In the world of fashion, being the centre of influence takes more than just design talent and...well...long legs that carry your size 2 runway body into high-end stores - and allow me to hate on people who actually are. There's a duo in town, and they are still bringing magic to O.C like they did a decade ago on New York's Howard street.

Carol Lim and Humberto Leon have been setting the trend with Opening Ceremony, a brand truly developed through hard work and passion. These two minds came together armed with a shoe-string budget(and intelligence of course) to bring to the streets something they felt was missing in the fashion scene, probably something I would describe as a vibrant, vivid and playful approach to things. Today it only makes pure sense that these two 'fashion-soul-mates' work in partnership as creative directors of Kenzo and continue to set the gauge high to their competitors.


images from vogue blogs

No comments:

Post a Comment