Durban fashion at The Pav

I am convinced culture, style, design, shape, texture and colour are what you will find a lot of here in Durban. These past days I really got to dig deep into some cores of my city and surely dug up a few solid gems, gems that may appear half-baked to others but remaining gems non-the-less. The way we translate trends is style that well thought of in a simple ensamble, a style that is pretty much constructed from living in a "summer powered" city. Even for the dapper gents and gentle women, the easiest way Durbanites look good without trying too much can be summed up in their choice in colour, fit and silhouette. Something so simple and basic yet sometimes hard to get. It can be a tango between dressing up or down to express the identity or just to please the ego.

 [Below images taken by Thanda Kunene| styled by Selloane Moeti | Worn by Selloane Moeti from ALL BESIDE US]

A ready-to-wear showcase that seems simple enough to put together is what the local Durban person experiments with. A celebration of of craft, construction and longer summers with some items that offer a handmade counter-intuitive appeal of its own. For many of us the perfect wardrobe or that trendy 'dress-code' can be found (without a doubt ) at The Pavilion shopping centre.

Armed with a passion for good service and detail towards high quality, plus an eye for simple, understated style that compares well with the Durban citizen, the Pavilion shopping centre brings the best international and local brands to our fingertips and introduces us to fun consumer and brand engagement projects to keep one entertained during their visit. Just another demonstrating of love to the daily Pavilion centre shopper. Bringing trends from all capital cities whilst remaining true to its local buyers and what they consider their unique flair. Durban style is nothing short of fabulous visual art!

Today you will find the cutout fashion capital icon near Tom Tailor, snap a pic and then upload using the #LovePav #LovePavFashion hashtag to win.